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Product/Market Evolution Portfolio Matrix
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Product/Market Evolution Portfolio Matrix
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Product/Market Evolution Portfolio Matrix
产品/市场演变矩阵
以竞争地位和产品/市场发展阶段两个维度为依据描述产品现在所处的位置,以此来分析原因和制订对策。又称霍夫矩阵。由美国学者C.W.霍夫(C.W.Hofer)教授首先提出。
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information overload
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information paradox
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information power grid, IPG
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