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people's choice: media in political propaganda
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people's choice: media in political propaganda
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【效果研究案例】
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people's choice: media in political propaganda
人民的选择:政治宣传中的媒体
1940年美国总统大选期间,围绕选民通过大众传媒所投票意愿的影响所做的实证调查研究报告。由传播学奠基人之一P.拉扎斯菲尔德(Paul Lazarsfeld)主持。因调查在俄亥俄州的伊里县进行,故又称伊里调查。
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