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media marketing segmentation
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media marketing segmentation
传媒市场细分
传媒组织在市场调研、受众调查的基础上,结合自身具体需求,并依据外部环境因素、受众个人因素和产品类别因素等多维度上的差异,将整个传媒市场划分为若干个子市场的分类过程。又称传媒市场细化、传媒市场区隔、传媒市场分割。
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