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media brand management
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media brand management
Encyclopedia
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传媒品牌管理
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media brand management
传媒品牌管理
狭义的传媒品牌管理仅是对已有的传媒品牌进行规划管理,使之在整个传媒组织的运作中起到良好的促进作用,不断提升传媒组织的竞争能力和品牌价值。广义的传媒品牌管理是指涵盖整个传媒品牌生命周期的管理。
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