“media brand extension”的概念、定义、翻译、参考文献-科学参考

单词	media brand extension
释义	media brand extension Encyclopedia 文学传媒品牌释 media brand extension传媒品牌延伸传媒品牌所有者在已经确立媒体品牌市场地位的基础上，将原有品牌运用到新的产品或服务上，从而期望减少新产品进入市场的风险，以更少的营销成本获得更大的市场回报的活动。
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