“Market testing”的概念、定义、翻译、参考文献-科学参考

单词	Market testing
释义	Market testing Encyclopedia 管理学新产品开发过程释 Market testing市场试销新产品开发过程中的一个步骤，是对新产品商业化的种种决策是否符合实际情况的测试。又称新产品试验。并非所有公司都采用市场测试，采取与否及采取程度如何一方面取决于投资成本和风险，另一方面取决于时间压力和研究成本。
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