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market skimming pricing
释义
market skimming pricing
Encyclopedia
管理学
竞争导向定价
释
market skimming pricing
市场撇脂定价
将产品的价格定的较高,尽可能在产品生命初期,在竞争者研制出相似的产品以前收回投资,取得可观的利润,然后随着时间的推移,再逐步降低价格以保护或扩大市场份额的定价方法。意指撇取牛奶上的那层奶油,含有获取精华的意思。又称高价法。
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