“market penetration pricing”的概念、定义、翻译、参考文献-科学参考

单词	market penetration pricing
释义	market penetration pricing Encyclopedia 管理学竞争导向定价释 market penetration pricing市场渗透定价以一个较低的产品价格打入市场，目的是在短期内加速市场成长，牺牲高毛利以期获得较高的销售量及市场占有率，进而产生显著的成本经济效益，使成本和价格得以不断降低的定价方法。
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