“Marketing Metrics”的概念、定义、翻译、参考文献-科学参考

单词	Marketing Metrics
释义	Marketing Metrics Encyclopedia 管理学营销管理释 Marketing Metrics营销计量以一定的市场营销理论和实际统计资料为依据，运用数学、统计学的方法和计算机技术，通过建立计量营销模型，定量分析市场营销活动过程中各个变量之间的关系。
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