“marketing innovation”的概念、定义、翻译、参考文献-科学参考

单词	marketing innovation
释义	marketing innovation Encyclopedia 管理学技术创新释 marketing innovation营销创新根据外部环境的变化情况，并结合企业自身的战略目标、认知、资源和能力，对企业的营销观念、营销产品、营销组织、营销流程、营销技术与方法等实施创新或变革的过程。
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