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joint analysis
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joint analysis
Encyclopedia
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joint analysis
联合分析
一种在市场研究中用以确定人们是如何评估构成一个产品或一项服务的不同属性(如功能、特点、便利性)的统计分析方法。常被用来评估不同属性对消费者的相对重要性,以及不同属性水平给消费者带来的效用。
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