“interactive TV advertising”的概念、定义、翻译、参考文献-科学参考

单词	interactive TV advertising
释义	interactive TV advertising Encyclopedia 文学电视广告释 interactive TV advertising互动电视广告在互动电视媒介上主要以即时方式推广产品信息或者服务，受众可根据个人的需求选择播放的广告，是伴随着数字电视推广后产生的新的广告形式。
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