“interactive advertising”的概念、定义、翻译、参考文献-科学参考

单词	interactive advertising
释义	interactive advertising Encyclopedia 艺术学广告设计释 interactive advertising互动广告广义上指具有互动机制，能实现互动功能的一切广告。狭义上指以计算机为基础，使用在线互动媒介或离线屏幕，可实现人机交互（Human-Computer Interaction; HCI）功能，对受众推广产品、服务、意念和信息的数字化广告。
随便看	light equipment lighter Lighterage operation on water lightest supersymmetric particle light extinction method light extraction efficiency light falling net fishing machinery light falling net fishing vessel light field Light field display light filter light [fission] fragment light fission fragment light flash method light-flavoured herbs light flint light float light flux light focusing fiber Lightfoot's framework light fragment light frequency light fuse light gain light-gas gun

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