“innovation adoption process”的概念、定义、翻译、参考文献-科学参考

单词	innovation adoption process
释义	innovation adoption process Encyclopedia 管理学新产品开发过程释 innovation adoption process创新采用过程个体从接触到一个创新（例如产品）到最终做出采用或拒绝决策的心理过程。本质是一个决策过程。1962年由美国学者E.M.罗杰斯（E.M.Rogers）在出版的《创新的扩散》（Diffusion of Innovations）一书中首次提出。
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