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individual differences
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individual differences
Encyclopedia
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大众传播受众理论
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individual differences
个体差异论
传播学关于受传者的理论。由于个人的性格、兴趣以及经历和所处社会环境的不同,每个受传者对同一信息会有不同的认识和理解,会作出不同的反应,采取不同的态度和行为。
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