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incentive travel and event tourism
释义
incentive travel and event tourism
Encyclopedia
管理学
旅游活动类型
释
incentive travel and event tourism
会奖旅游
旅行者因参加会议、展览、奖励旅游等活动而产生的旅游行为。包括会议(Meeting)、奖励旅游(Incentive)、年会(Convention)和展览(Exhibition)四种具体类型。根据四类活动首字母,也被成为“MICE”。
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