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Global Marketing
释义
Global Marketing
Encyclopedia
管理学
全球营销
释
Global Marketing
全球营销
全球营销分为两个维度,一是从战略视角,全球营销是指一种营销战略,在制定企业战略时有意识地处理全球消费者、市场和竞争;二是从消费者行为视角,全球营销是指国际化策略的方法,认为全球消费者的同质化趋势使得在全球各地营销产品的方式在本质上是相同的。
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更新时间:2026/1/2 10:13:20