“Global Marketing”的概念、定义、翻译、参考文献-科学参考

单词	Global Marketing
释义	Global Marketing Encyclopedia 管理学全球营销释 Global Marketing全球营销全球营销分为两个维度，一是从战略视角，全球营销是指一种营销战略，在制定企业战略时有意识地处理全球消费者、市场和竞争；二是从消费者行为视角，全球营销是指国际化策略的方法，认为全球消费者的同质化趋势使得在全球各地营销产品的方式在本质上是相同的。
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科学参考收录了854744条科技类词条，基本涵盖了常见科技类参考文献及英语词汇的翻译，是科学学习和研究的有利工具。