“event public relations”的概念、定义、翻译、参考文献-科学参考

单词	event public relations
释义	event public relations Encyclopedia 文学【公关实务分支】释 event public relations事件公关指企业在真实与不损害公众利益的前提下，通过介入重大的社会活动、历史事件、体育比赛和国际博览会等，有计划地策划、组织、举办一系列活动，制造有“热点新闻”效应的事件，吸引媒体和社会公众的注意与兴趣，以达到提高社会知名度，塑造企业良好形象，最终促进产品或服务销售的目的。又称事件营销。
随便看	digital printing process digital problem digital process digital production line digital proofing digital proportional plus integral plus derivative controller digital protection of cultural heritage digital publication distribution digital publications Digital Publishers Federation of Japan digital publishing digital publishing asset Digital Publishing Award digital publishing base Digital publishing content editor Digital Publishing Designer Digital Publishing Education digital publishing industry digital publishing industry chain digital publishing institutions Digital Publishing Major digital publishing management institutions in China digital publishing marketing Digital Publishing Operation and Maintenance Editor Digital Publishing Platform

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