“event public relations”的概念、定义、翻译、参考文献-科学参考

单词	event public relations
释义	event public relations Encyclopedia 文学【公关实务分支】释 event public relations事件公关指企业在真实与不损害公众利益的前提下，通过介入重大的社会活动、历史事件、体育比赛和国际博览会等，有计划地策划、组织、举办一系列活动，制造有“热点新闻”效应的事件，吸引媒体和社会公众的注意与兴趣，以达到提高社会知名度，塑造企业良好形象，最终促进产品或服务销售的目的。又称事件营销。
随便看	association matrix association model Association of African Central Banks Association of African Trade Promotion Organizations Association of African Universities Association of American Literary Agents Association of American Publishers Association of American Railroads Association of American Universities Association of American University Professors Association of Art Museum Directors Association of Arts Administration Educators Association of Bookseller and Publisher Training Organization in Europe Association of Booksellers for Children Association of Canadian Archivists Association of Canadian Publishers Association of Caribbean States Association of China E-sports Association Of China Rare Earth Industry Association of Chinese Left-Wing Writers Association of Chinese Museums Association of Chinese Rural Construction Research Association of College & Research Libraries Association of Cultural Enterprises association of defect

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