“event public relations”的概念、定义、翻译、参考文献-科学参考

单词	event public relations
释义	event public relations Encyclopedia 文学【公关实务分支】释 event public relations事件公关指企业在真实与不损害公众利益的前提下，通过介入重大的社会活动、历史事件、体育比赛和国际博览会等，有计划地策划、组织、举办一系列活动，制造有“热点新闻”效应的事件，吸引媒体和社会公众的注意与兴趣，以达到提高社会知名度，塑造企业良好形象，最终促进产品或服务销售的目的。又称事件营销。
随便看	International Handball Federation International Health Qigong Federation International Health Regulations International Heliophysical Year International Herbage Seed Group International Hockey Federation International HRM International Human Dimension Programme on Global Environmental Change international humanitarian law International Hydrographic Organization International Hydrology Program International Hydropower Association International Ice Hockey Federation international important wetland convention in Rasar in 1971 International Information Bureau on Astronomical Ephemerides International Information Centre for Terminology International Institute for Applied Systems Analysis International Institute for Conservation of Historic and Artistic Works International Institute for Educational Planning International Institute for Information Design International Institute for Strategy Studies International Institute for the Unification of Private Law International Institute of Rural Reconstruction International Instituteof Social History International Institute of Space Law

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