“emotional appeal advertisement”的概念、定义、翻译、参考文献-科学参考

单词	emotional appeal advertisement
释义	emotional appeal advertisement Encyclopedia 文学广告类型释 emotional appeal advertisement感性诉求广告采取感性的说服方式，在广告中融入情绪和情感，激起消费者情感共鸣，使消费者对广告商品产生良好的态度和感情，进而采取购买行动的广告。又称感性广告。
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