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ELM模型
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ELM模型
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Elaboration likelihood Model
ELM模型
着眼于探讨说服过程中个体态度的改变,后来作为一种说服模式被广泛应用于态度、社会传播和消费者行为的研究,是消费者信息处理中最有影响的理论模型。该模型于1986年由心理学家R.E.派蒂(R.E.Petty)和J.T卡乔鲍(J.T.Cacioppo)提出。该模型基于:态度指导决策和其他行为,而说服能够影响人对待事物的态度这一假设。
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International Federation of Sport Climbing
International Federation of Sports Acrobatics
International Federation of Sports Medicine
International Federation of the Periodical Press
international feed classification
International Fencing Federation
International Fertilizer Association
International Film and Television Council
international film and television education
International Film and Television School of San Antonio de los Baños
International Film Festival of India
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International Finance
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International Food Policy Research Institute
International Forum on Higher Education
International Forum on Police Education Cooperation
International Frequency Registration Board
International Fund for Agriculture Development
International Fund for Agriculture Development,IFAD
INTErnational Gamma-Ray Astrophysics Laboratory
International Gamma-Ray Astrophysics Laboratory
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