“Electronice commerce 4R strategy”的概念、定义、翻译、参考文献-科学参考

单词	Electronice commerce 4R strategy
释义	Electronice commerce 4R strategy Encyclopedia 管理学电子商务营销策略释 Electronice commerce 4R strategy电子商务4R营销美国学者D.舒尔茨（D.E Schultz）在4C营销理论的基础上提出的4R新营销理论在电子商务领域的适应性表现。4R分别指代关联（Relevance）、反应（Reaction）、关系（Relationship）和回报（Reward）。
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