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Electronice commerce 4R strategy
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Electronice commerce 4R strategy
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管理学
电子商务营销策略
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Electronice commerce 4R strategy
电子商务4R营销
美国学者D.舒尔茨(D.E Schultz)在4C营销理论的基础上提出的4R新营销理论在电子商务领域的适应性表现。4R分别指代关联(Relevance)、反应(Reaction)、关系(Relationship)和回报(Reward)。
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