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Elaboration likelihood Model
释义
Elaboration likelihood Model
Encyclopedia
管理学
消费者选择规则
释
Elaboration likelihood Model
ELM模型
着眼于探讨说服过程中个体态度的改变,后来作为一种说服模式被广泛应用于态度、社会传播和消费者行为的研究,是消费者信息处理中最有影响的理论模型。该模型于1986年由心理学家R.E.派蒂(R.E.Petty)和J.T卡乔鲍(J.T.Cacioppo)提出。该模型基于:态度指导决策和其他行为,而说服能够影响人对待事物的态度这一假设。
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