“Elaboration likelihood Model”的概念、定义、翻译、参考文献-科学参考

单词	Elaboration likelihood Model
释义	Elaboration likelihood Model Encyclopedia 管理学消费者选择规则释 Elaboration likelihood ModelELM模型着眼于探讨说服过程中个体态度的改变，后来作为一种说服模式被广泛应用于态度、社会传播和消费者行为的研究，是消费者信息处理中最有影响的理论模型。该模型于1986年由心理学家R.E.派蒂(R.E.Petty)和J.T卡乔鲍（J.T.Cacioppo）提出。该模型基于：态度指导决策和其他行为，而说服能够影响人对待事物的态度这一假设。
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